Enzyme coffee, also known as “fermented” or “processed” coffee, is gaining popularity in the specialty coffee industry globally. This unique coffee-making process involves adding specific enzymes to the coffee beans during processing to enhance their flavor and aroma.
But it’s not just the flavor and aroma that make Enzyme Coffee stand out. Many Enzyme Coffee blends contain ingredients believed to help support weight loss, such as white kidney beans, green tea, L-carnitine, probiotics, and vitamins, among others. These ingredients are believed to help boost metabolism, suppress appetite, and increase energy levels.
The Enzyme Coffee market targets people who are looking for a more convenient and accessible way to lose weight or manage their weight. This includes people who may not have the time or resources to engage in traditional weight loss methods, such as diet and exercise.
Enzyme Coffee is marketed as a convenient and easy way to lose weight without having to significantly change one’s diet or exercise routine. Many Enzyme Coffee brands use social media and influencer marketing to reach their target audience and promote their products.
According to a new market research report, the global Enzyme Coffee market size is projected to grow from US$ 61.74 million in 2023 to US$ 108.28 million in 2029, with a CAGR of 9.80% from 2023 to 2029. This growth is attributed to the increasing focus on weight loss and the popularity of Enzyme Coffee, particularly in Asia, where it has been consumed for many years.
The trend has now spread to other parts of the world, including the United States and Europe, where many specialty coffee shops and roasters are now offering enzyme coffee as a unique and flavorful alternative to traditional coffee.
However, some experts are cautious about the weight loss claims made by Enzyme Coffee brands. They suggest that people should not rely solely on Enzyme Coffee for weight loss and should still engage in a healthy diet and regular exercise.
Despite this, the growing popularity of Enzyme Coffee in the specialty coffee industry shows no signs of slowing down. With its unique flavor and potential health benefits, Enzyme Coffee may just be the next big thing in the coffee world.